PMIKEOLA BLOG

The Life Cycle of Digital Marketing. 1. Get a good website/web presence  Make sure it is mobile and desktop friendly. ( You can request for a professional designer or do it your self e.g WIX , Wordpress ) Make sure it is listed on a search engine such as Google and bings for ranking. 2. Invest in quality contents : Write blogs, Info Graphics and Videos. Let contents add value to your customer E.g focus on solving the problem of your clients through empathy. 3 Regular updates of your social media channels are very key. e.g Speak constantly about the Value of what you do to your audience in a conversational approach. Let your conversation is a dialogue, not a monologue  4. Understand your business model. Do you sell your product to customers directly or you deal with other businesses this should inform the type of social media channel to use. for example, Facebook and Ins...

Do you know that everyone has gotten an identity whether positive or negative? For Example, A fashion designer primary duty is to make clothes for his/her customer, the sum total of activities put into making a dress and delivering to the customer builds a reputation for the fashion designer.   The quality of effort put into making a dress to meet a  customer request could result in customer satisfaction or dissatisfaction which could increase sales if the customer is satisfied through referrals and sharing of a success story but could also decrease sales if the customer is dissatisfied. A reputation is built from the accumulation of reviews earned from performance usually as a result of customer experience. although a functional feedback system could help reduce the negative effect of customer dissatisfaction.  Branding relates to what an entity claims to be it individual, business or organisation and not what it necessarily ear...